The heart of the TYES BY TARA brand is a structured yet feminine logo featuring light pink tyes and whimsical swirls.
When the space is vertically contracted, this secondary logo is used to reinforce the primary logo while being spacially refined.
The Monogram Logo is intended for small printed areas that demand readability and brand identity
SAY IT WITH STYLE
TYPOGRAPHY
Reinforcing the logotype, TYES BY TARA uses only two typefaces: Century Gothic and Inked God. Headings are always all caps, letter spacing is tweaked as the font size increases to help stop the text feeling too shouty. Bold text is lightly used - color is mostly utilized to clarify design hierarchy.
Color, mood and consistency is vital to maintaining our brand standards.
Oh, adjectives! How we love you! Here is a list of brand adjectives employed to encapsulate the mission of celebrating femininity:
sophisticated, demure, sensual, sweet, feminine, elegant, delightful, confident, sophisticated, sparkle, love
