Brand Style Guide
Guidelines, downloads, color palettes all to help create cohesive & consistent brand messages and marketing
Primary Logo
The heart of the TYES BY TARA brand is a structured yet feminine logo featuring light pink tyes and whimsical swirls.
Secondary Logo
When the space is vertically contracted, this secondary logo is used to reinforce the primary logo while being spacially refined.
monogram logo
The Monogram Logo is intended for small printed areas that demand readability and brand identity
SAY IT WITH STYLE
Typography
Reinforcing the logotype, TYES BY TARA uses only two typefaces. Headings are always all caps, letter spacing is tweaked as the font size increases to help stop the text feeling too shouty. Bold text is lightly used - color is mostly utilized to clarify design hierarchy.
Brand Colors
Color, mood and consistency is vital to maintaining our brand standards.
Brand Adjectives
Oh, adjectives! How we love you! Here is a list of brand adjectives employed to encapsulate the mission of celebrating femininity:
sophisticated, demure, sensual, sweet, feminine, elegant, delightful, confident, sophisticated, sparkle, love